{"id":149839,"date":"2026-09-04T05:13:55","date_gmt":"2026-09-04T05:13:55","guid":{"rendered":"https:\/\/iwell-guard.com\/?page_id=149839"},"modified":"2026-09-04T05:33:29","modified_gmt":"2026-09-04T05:33:29","slug":"caishen","status":"publish","type":"page","link":"https:\/\/iwell-guard.com\/hr\/caishen\/","title":{"rendered":"Caishen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"149839\" class=\"elementor elementor-149839 elementor-3046 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d1d84 e-flex e-con-boxed e-con e-parent\" data-id=\"65d1d84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d5e1449 e-flex e-con-boxed e-con e-child\" data-id=\"d5e1449\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14f2492 e-con-full e-flex e-con e-child\" data-id=\"14f2492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64662f9 elementor-widget elementor-widget-heading\" data-id=\"64662f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Caishen, kineski bog bogatstva<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726b666 elementor-widget elementor-widget-text-editor\" data-id=\"726b666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Caishen (kineski Cai Shen, \u201ebog bogatstva\u201d) jedno je od najpopularnijih bo\u017eanstava kineske narodne religije. On je za\u0161titnik gospodarskog blagostanja, poslovanja, uspje\u0161nih ulaganja i op\u0107enito materijalne sre\u0107e.<\/p><p>S religijsko-povijesnog gledi\u0161ta ne radi se o jednoj jedinstvenoj gestalti, ve\u0107 o skupu razli\u010ditih personifikacija koje se objedinjuju pod zajedni\u010dkim funkcionalnim imenom. Njegovo po\u0161tovanje posebno se intenzivira uz proslavu kineske Nove godine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-500ee20 e-con-full e-flex e-con e-parent\" data-id=\"500ee20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfbf509 elementor-widget elementor-widget-html\" data-id=\"dfbf509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"iwg-pill-row\"><span class=\"iwg-klasse-badge\" tabindex=\"0\" data-tooltip=\"Bog \/ Bo\u017eica: Personificirana najvi\u0161a mo\u0107 u panteonu neke kulture, s jasnim nadle\u017enostima \u2014 sile prirode, sudbina, rat, plodnost. Po\u0161tovana kroz kultove, \u017ertve i hramske institucije.\">Bog<\/span><a href=\"https:\/\/iwell-guard.com\/hr\/kina\/\" class=\"iwg-kultur-badge\" tabindex=\"0\" data-tooltip=\"Kineska religija bogova, duhova i naroda \u2014 daoisti\u010dka, budisti\u010dka, konfucijanska.\">Kina<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d1f01 e-con-full e-flex e-con e-child\" data-id=\"b2d1f01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7aa2f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"fb7aa2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Na ovoj stranici nisu prona\\u0111eni naslovi.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tSadr\u017eaj\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__fb7aa2f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__fb7aa2f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__fb7aa2f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289aa58 e-con-full e-flex e-con e-child\" data-id=\"289aa58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-830743e iwg-hero-image elementor-widget elementor-widget-image\" data-id=\"830743e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/05\/goetter_china_caishen-1-683x1024.webp\" class=\"attachment-large size-large wp-image-151480\" alt=\"Caishen - bogovi iz kineske tradicije, povijesno-ilustrativno\" srcset=\"https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/05\/goetter_china_caishen-1-683x1024.webp 683w, https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/05\/goetter_china_caishen-1-200x300.webp 200w, https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/05\/goetter_china_caishen-1-768x1152.webp 768w, https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/05\/goetter_china_caishen-1.webp 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a82dd2c e-con-boxed e-flex e-con e-parent\" data-id=\"a82dd2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba97c7e e-con-full e-flex e-con e-child\" data-id=\"ba97c7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccf3c7 elementor-widget elementor-widget-heading\" data-id=\"7ccf3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vi\u0161e Caishenovih likova<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b2d0c elementor-widget elementor-widget-text-editor\" data-id=\"27b2d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Za razliku od mnogih drugih kineskih bogova, umjesto jednog Caishena postoji vi\u0161e bo\u017eanstava bogatstva koja se razlikuju prema regiji i podru\u010dju djelovanja.<\/p><p>Najstariji i naj\u010de\u0161\u0107e spominjani likovi su Zhao Gongming, Bi Gan, Fan Li i Guan Yu. Svaki od ovih mu\u0161karaca ima svoju vlastitu biografiju i vlastiti pristup temi bogatstva.<\/p><p>Ova raznolikost tipi\u010dna je s fenomenolo\u0161ko-religijskog gledi\u0161ta za kinesku narodnu religiju, u kojoj su funkcionalna podru\u010dja obi\u010dno popunjena pokretnim klasterom srodnih likova, a rijetko jednim jedinim <span class=\"iwg-fachbegriff\" data-tooltip=\"Bi\u0107e koje se u nekoj religiji \u0161tuje kao bo\u017eansko.\" tabindex=\"0\">bo\u017eanstvom<\/span>. Anne Birrell (\u00abChinese Mythology. An Introduction\u00bb, Baltimore 1993) istaknula je da je ta pluralnost pove\u0107ala prilagodljivost narodne religije lokalnim potrebama.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45982d2 e-con-full e-flex e-con e-child\" data-id=\"45982d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b98321 elementor-widget elementor-widget-heading\" data-id=\"1b98321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zhao Gongming<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ddde6 elementor-widget elementor-widget-text-editor\" data-id=\"71ddde6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zhao Gongming je u pisanim izvorima najistaknutiji Caishenov lik. Javlja se u romanu \u00abInvestitura bogova\u00bb (Fengshen Yanyi, 16. stolje\u0107e) kao ratnik dinastije Shang koji se bori protiv nadolaze\u0107e dinastije Zhou i naposljetku biva ubijen.<\/p><p>Posthumno ga Nefritni car imenuje predstojnikom bogatstva. Njegov ikonografski oblik prikazuje ga kao bradatog ratnika crnog lica, s \u010deli\u010dnim bi\u010dem, kako ja\u0161e na crnom tigru.<\/p><p>\u010cinjenica da je prikazan kao general, a ne kao trgovac, religijsko-povijesno je pou\u010dna: u ovoj tradiciji bogatstvo se povezuje sa snagom, za\u0161titom i osvajanjem, a ne prvenstveno s trgovinom i ra\u010dunicom. Prate ga \u010detiri podre\u0111ena bo\u017eanstva, svako zadu\u017eeno za jedan segment bogatstva, primjerice za stjecanje, \u010duvanje ili poslovnu sre\u0107u.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-239d93e e-con-full e-flex e-con e-child\" data-id=\"239d93e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f780c9e elementor-widget elementor-widget-heading\" data-id=\"f780c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bi Gan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4229fef elementor-widget elementor-widget-text-editor\" data-id=\"4229fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bi Gan je poluhistorijski lik s kraja Shang razdoblja (oko 11. stolje\u0107a prije na\u0161e ere). Bio je lojalan ministar okrutnog kralja Zhoua i poku\u0161ao ga je odgovoriti od njegovih ekscesa.<\/p><p>Kralj ga je zbog toga dao ubiti, tako da mu je izvadio srce. Posthumno je Bi Gan po\u0161tovan kao mu\u010denik lojalnosti, a u kasnijoj tradiciji svrstan je me\u0111u bogove bogatstva.<\/p><p>Logika ove pripadnosti temelji se na ideji da \u010dovjek bez srca mo\u017ee djelovati bez sebi\u010dnosti i predrasuda; time je idealan arbitar u nov\u010danim poslovima.<\/p><p>Ova pri\u010da prenesena je u Sima Qianovom \u00abShiji\u00bb i u razdoblju Han postala je kanonska pri\u010da o lojalnosti. Mark Lewis (\u00abSanctioned Violence in Early China\u00bb, Albany 1990) analizirao je skup mu\u010denika lojalnosti s kraja razdoblja Shang kao osniva\u010dki mit politi\u010dke etike razdoblja Zhou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba225f9 e-con-full e-flex e-con e-child\" data-id=\"ba225f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7947786 elementor-widget elementor-widget-heading\" data-id=\"7947786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fan Li<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37dffd elementor-widget elementor-widget-text-editor\" data-id=\"a37dffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fan Li je tako\u0111er historijska osoba, savjetnik kralja Goujiana od Yuea u 5. stolje\u0107u prije na\u0161e ere.<\/p><p>Pomogao je Goujianu pobijediti susjedno kraljevstvo Wu, zatim se povukao iz dr\u017eavne slu\u017ebe i pod imenom Tao Zhugong postao izuzetno uspje\u0161an trgovac. Pri\u010da se da je tri puta stekao imutak i tri puta ga podijelio siroma\u0161nima.<\/p><p>Time je jedini Caishenov lik koji je stvarno historijski povezan s trgovinom. Njegov posthumni uspon u nebo bogova potvr\u0111en je narodno-religijskom tradicijom, a iza njega ba\u0161 nema knji\u017eevne prilagodbe; njegov je <span class=\"iwg-fachbegriff\" data-tooltip=\"Skup religijskih obreda po\u0161tovanja prema nekom bo\u017eanstvu ili svetom liku.\" tabindex=\"0\">kult<\/span> posebno ra\u0161iren u pokrajinama Jiangsu i Zhejiang.<\/p><p>\u00abShiji\u00bb opisuje njegovu karijeru u poglavlju \u00abHuo Zhi Liezhuan\u00bb (\u00abBiografije bogatih\u00bb), koje je gospodarsko-historijski pou\u010dan izvor za predimperijalnu Kinu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90f66af e-con-full e-flex e-con e-child\" data-id=\"90f66af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8357fde elementor-widget elementor-widget-heading\" data-id=\"8357fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guan Yu kao Wushen Caishen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbafe9 elementor-widget elementor-widget-text-editor\" data-id=\"9fbafe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Posebno mjesto zauzima Guan Yu, historijski general s kraja Han razdoblja (2. do 3. stolje\u0107e na\u0161e ere) i suborac Liu Beija u triju Trima kraljevstvima.<\/p><p>U razdoblju Song postao je za\u0161titno bo\u017eanstvo ratnika, a u razdobljima Ming i Qing postao je \u00abWushen Caishen\u00bb, \u201evojni bog bogatstva\u201d. Njegova nadle\u017enost manje se odnosi na poticanje komercijalnog uspjeha, a vi\u0161e na za\u0161titu poslova od kra\u0111e, prevare i partnera koji kr\u0161e ugovore.<\/p><p>Poslovni ljudi \u010desto prise\u017eu ugovore pred njegovim likom, jer njegova poznata lojalnost vrijedi kao garancija poslovne etike. To je zapa\u017eena religijsko-sociolo\u0161ka konstelacija: ratnik postaje \u010duvar trgovine.<\/p><p>Hans Steininger u djelu \u00ab<span class=\"iwg-fachbegriff\" data-tooltip=\"Kineska religijsko-filozofska tradicija usmjerena na Dao, Put.\" tabindex=\"0\">Daoizam<\/span> i narodna religija u Kini\u00bb (Berlin 1980) ukazao je na povezanost Guan Yua s tajnim udrugama razdoblja Qing, koje su znatno doprinijele \u0161irenju njegova po\u0161tovanja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dc2545 e-con-full e-flex e-con e-child\" data-id=\"7dc2545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff188aa elementor-widget elementor-widget-heading\" data-id=\"ff188aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Funkcionalna podjela<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa808aa elementor-widget elementor-widget-text-editor\" data-id=\"fa808aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Caishenova tradicija razlikuje \u00abWenshen Caishena\u00bb (civilnog boga bogatstva) i \u00abWushen Caishena\u00bb (vojnog boga bogatstva), pri \u010demu se Bi Gan i Fan Li svrstavaju u prvu kategoriju, a Zhao Gongming i Guan Yu u drugu. Uz to postoji sustav \u00abPet putova Caishena\u00bb (Wulu Caishen), u kojem se Caishen \u0161tuje iz pet strana svijeta.<\/p><p>Ova koncepcija potje\u010de iz razdoblja Song i uklapa po\u0161tovanje bogatstva u kozmolo\u0161ku shemu pet elemenata (wuxing). Caishen je tako manje jedinstven lik, a vi\u0161e sustavno \u010dvori\u0161te u kojem se susre\u0107e vi\u0161e religijskih logika.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df2ae6f e-con-full e-flex e-con e-child\" data-id=\"df2ae6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a763091 elementor-widget elementor-widget-heading\" data-id=\"a763091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Novogodi\u0161nji obi\u010daji<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93fa135 elementor-widget elementor-widget-text-editor\" data-id=\"93fa135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sredi\u0161nja svetkovina Caishenova kulta usredoto\u010dena je na dane oko kineske Nove godine. Petog dana prvog mjese\u010devog mjeseca slavi se \u00abdo\u010dekivanje Caishena\u00bb (jie Caishen). Trgovine se tog dana tradicionalno prvi put otvaraju nakon novogodi\u0161nje stanke, pale se vatromet i prinose mirisni \u0161tapi\u0107i. Crveni parovi natpisa koji se na Novu godinu vje\u0161aju na vrata ku\u0107a \u010desto sadr\u017ee Caishenove slike ili se na njega odnose. Posebna praksa je \u00abpodjela Caishenovih slika\u00bb, u kojoj putuju\u0107i monasi ili prosjaci od vrata do vrata donose Caishenove slike i za to primaju sitan dar koji se smatra donositeljem sre\u0107e za nadolaze\u0107u godinu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ed43de e-con-full e-flex e-con e-child\" data-id=\"3ed43de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1ea04 elementor-widget elementor-widget-heading\" data-id=\"cf1ea04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ikonografija<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490022c elementor-widget elementor-widget-text-editor\" data-id=\"490022c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Standardna ikonografska forma Caishena prikazuje ga kao slu\u017ebenika u crvenoj sve\u010danoj odori, s crnim slu\u017ebeni\u010dkim \u0161e\u0161irom, zlatnom kapom s uzdignutim vrpcama i yuanbaom (ulivenom zlatnom \u0161ipkom) u ruci. \u010cesto ga prat\u0435 \u010detiri \u00abmalog Caishena\u00bb (xiao Caishen), koji su nadle\u017eni za razli\u010dite segmente bogatstva.<\/p><p>U vojnom obliku, prije svega kao Zhao Gongming ili Guan Yu, nosi oklop i oru\u017eje. Crvena boja dominira u oba oblika, ona je kineska boja sre\u0107e i u Caishenovu <span class=\"iwg-fachbegriff\" data-tooltip=\"Ukupnost religijskih \u010dina \u0161tovanja neke bo\u017eanske ili svete osobe.\" tabindex=\"0\">kultu<\/span> stoji za radosno o\u010dekivanje i uspjeh.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfd3fb4 e-con-full e-flex e-con e-child\" data-id=\"cfd3fb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8802b32 elementor-widget elementor-widget-heading\" data-id=\"8802b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caishen u modernom gospodarstvu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783217d elementor-widget elementor-widget-text-editor\" data-id=\"783217d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>U kineskoj dijaspori i u modernoj Kini reformskog doba od 1978. godine, Caishenov <span class=\"iwg-fachbegriff\" data-tooltip=\"Ukupnost religijskih \u010dina \u0161tovanja neke bo\u017eanske ili svete osobe.\" tabindex=\"0\">kult<\/span> do\u017eivio je iznena\u0111uju\u0107u renesansu. I u izrazito sekularnim poslovnim okru\u017eenjima, poput \u0160anghaja ili Hong Konga, Caishenova sveti\u0161ta ra\u0161irena su u restoranima, frizerskim salonima, malim trgovinama i \u010dak u sjedi\u0161tima poduze\u0107a.<\/p><p>Sa sociologijsko-religijskog gledi\u0161ta ovo je zanimljiv primjer toga kako tradicionalna religija mo\u017ee biti kompatibilna s modernom kapitalisti\u010dkom poslovnom etikom, bez razrade teolo\u0161kih implikacija.<\/p><p>Jochen Kandel u djelu \u00abReligion und Wirtschaft im chinesischen Volksglauben\u00bb (M\u00fcnchen 1998) prou\u010davao je ovu modernu konstelaciju i utvrdio da se \u0161tovanje Caishena ne mo\u017ee tuma\u010diti niti kao pusto <span class=\"iwg-fachbegriff\" data-tooltip=\"Pejorativan naziv za vjerovanja koja se smatraju neosnovano religijskima.\" tabindex=\"0\">praznovjerje<\/span>, niti kao koherentna <span class=\"iwg-fachbegriff\" data-tooltip=\"Znanstveno u\u010denje o Bogu i vjeri neke religije.\" tabindex=\"0\">teologija<\/span>; rije\u010d je prije o pragmati\u010dnoj simboli\u010dkoj praksi koja povezuje kulturni identitet, eti\u010dke smjernice i svakodnevno gospodarsko pona\u0161anje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc75f53 e-con-full e-flex e-con e-child\" data-id=\"fc75f53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af12ed elementor-widget elementor-widget-heading\" data-id=\"5af12ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Religijsko-znanstvena klasifikacija<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26710c elementor-widget elementor-widget-text-editor\" data-id=\"c26710c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Caishen je ud\u017ebeni\u010dki primjer \u00abfunkcionalne specijalizacije\u00bb kineske narodne religije. Dok monoteisti\u010dke religije obi\u010dno poznaju jedno <span class=\"iwg-fachbegriff\" data-tooltip=\"Bi\u0107e koje se u nekoj religiji \u0161tuje kao bo\u017eansko.\" tabindex=\"0\">bo\u017eanstvo<\/span> za sva \u017eivotna podru\u010dja, kineska tradicija organizira religijsku stvarnost po funkcijama, od kojih svaka ima svoje <span class=\"iwg-fachbegriff\" data-tooltip=\"Bi\u0107e koje se u nekoj religiji \u0161tuje kao bo\u017eansko.\" tabindex=\"0\">bo\u017eanstvo<\/span> ili skup bo\u017eanstava. Bogatstvo kao sredi\u0161nje funkcionalno podru\u010dje dobiva izrazito raznoliku bo\u017eansku zastupljenost.<\/p><p>Ta raznolikost pokazuje vlastitu religijsko-fenomenolo\u0161ku logiku, u kojoj se funkcija, eti\u010dki zahtjev i ikonografski oblik dovode u me\u0111usobni odnos. Edward Schafer u djelu \u00abThe Divine Woman\u00bb (San Francisco 1973) i u kasnijim studijama opisao je ovu funkcionalnu specijalizaciju kao tipi\u010dnu zna\u010dajku kineske religioznosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-101027f e-con-full e-flex e-con e-child\" data-id=\"101027f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5488e elementor-widget elementor-widget-heading\" data-id=\"8e5488e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Izvori i dodatna literatura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1523f77 elementor-widget elementor-widget-text-editor\" data-id=\"1523f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<footer class=\"iwg-literatur\"><div data-nosnippet=\"true\"><p>Primarni izvori: Fengshen Yanyi (\u00abInvestitura bogova\u00bb), 16. stolje\u0107e; Shiji, Sima Qian, poglavlje \u00abHuo Zhi Liezhuan\u00bb (\u00abBiografije bogatih\u00bb); hramski inventari iz doba Ming i Qing iz Zhejianga i Jiangsua; narodnoreligijske wushen-Caishen liturgije iz doba Qing.<\/p>\n<p>Sekundarna literatura: Anne Birrell, \u00abChinese Mythology. An Introduction\u00bb, Baltimore 1993; Hans Steininger, \u00ab<span class=\"iwg-fachbegriff\" data-tooltip=\"Kineska religijsko-filozofska tradicija usmjerena na Dao, Put.\" tabindex=\"0\">taoizam<\/span> i narodna religija u Kini\u00bb, Berlin 1980; Jochen Kandel, \u00abReligion und Wirtschaft im chinesischen Volksglauben\u00bb, M\u00fcnchen 1998; Edward Schafer, \u00abThe Divine Woman\u00bb, San Francisco 1973; Mark Lewis, \u00abSanctioned Violence in Early China\u00bb, Albany 1990; Florian Reiter, \u00abDaoistische Rituale\u00bb, Wiesbaden 2002.<\/p><\/div><\/footer>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd998b9 e-con-full e-flex e-con e-child\" data-id=\"fd998b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-565ef95 elementor-widget elementor-widget-heading\" data-id=\"565ef95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caishen i bog kuhinje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914211a elementor-widget elementor-widget-text-editor\" data-id=\"914211a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Va\u017ean aspekt Caishenova kompleksa je njegov odnos prema bogu kuhinje (Zaojun, Zao Wangye), jednom od najpopularnijih ku\u0107nih bo\u017eanstava Kine. Bog kuhinje, prema narodnom vjerovanju, \u010ditave godine obitava u kuhinjskom ognji\u0161tu i promatra pona\u0161anje obitelji.<\/p><p>Dvadesetog tre\u0107eg dana dvanaestog mjese\u010devog mjeseca uzdi\u017ee se na nebo i podnosi izvje\u0161taj Nefritnom caru. Caishen je, prema nekim tradicijama, zadu\u017een za isplatu zemaljske \u00abnagrade\u00bb koja se dodjeljuje na temelju tog izvje\u0161taja.<\/p><p>Ova zamisao povezuje eti\u010dku komponentu (nagra\u0111ivanje \u010destitih) s ekonomskom (uve\u0107anje imovine). Zanimljiva je sa sociologijsko-religijskog gledi\u0161ta jer pokazuje kako kineska narodna religija ugra\u0111uje gospodarski uspjeh u moralni okvir.<\/p><p>Za razliku od \u010disto liberalne poslovne etike, bogatstvo je ovdje posljedica pravilnog pona\u0161anja koju dodjeljuje nebeska birokracija, a ne rezultat individualne racionalnosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a41b9c e-con-full e-flex e-con e-child\" data-id=\"4a41b9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b153cbe elementor-widget elementor-widget-heading\" data-id=\"b153cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caishen u tajnim udru\u017eenjima<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1570e elementor-widget elementor-widget-text-editor\" data-id=\"1d1570e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Osobita linija \u0161tovanja Caishena vodi do kineskih tajnih udru\u017eenja iz doba Qing (17. do ranog 20. stolje\u0107a). Ta udru\u017eenja, me\u0111u njima i Triada (Sandian Hui), u svoje su rituale uklju\u010dila Guan Yua kao boga bogatstva (Wushen Caishen). Ulazak u udru\u017eenje pratila je zakletva krvlju pred njegovim likom.<\/p><p>Poslovni ljudi koji su bili \u010dlanovi udru\u017eenja svoje su poslovne odnose sklapali pod za\u0161titom Guan Yua, \u0161to je omogu\u0107avalo vanjsko-dr\u017eavnu obveznost ugovora.<\/p><p>Ta religijsko-pravna konstrukcija bila je posebno izra\u017eena u zajednicama iseljenika iz ju\u017ene Kine i, s migracijama, pro\u0161irila se u dijasporu u jugoisto\u010dnoj Aziji, Sjevernoj Americi i Australiji. Hans Steininger i Jochen Kandel u svojim su studijama pratili dugoro\u010dan u\u010dinak te konstelacije na kinesku poslovnu kulturu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63b3866 e-con-full e-flex e-con e-child\" data-id=\"63b3866\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3497016 elementor-widget elementor-widget-heading\" data-id=\"3497016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caishenovi hramovi u svijetu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-315f80c elementor-widget elementor-widget-text-editor\" data-id=\"315f80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Po\u0161tovanje Caishena pro\u0161irilo se s kineskom dijasporom na skoro sve kontinente. U singapurskoj gradskoj \u010detvrti Geylang postoji poznat Caishenov <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina koja slu\u017ei \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">hram<\/span>, koji su 1930-ih godina osnovali kineski trgovci.<\/p><p>Sli\u010dni <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina koja slu\u017ei \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">hramovi<\/span> mogu se prona\u0107i u Chinatownu San Francisca, u Sydneyu i u Manili. U modernoj kontinentalnoj Kini su gospodarske reforme od 1978. dovele do obnove Caishenovog kulta.<\/p><p>U dijelovima \u0160angaja, Shenzhena i Guangzhoua Caishenova sveti\u0161ta nalaze se u prakti\u010dki svakoj manjoj trgovini, svakom restoranu i svakom frizerskom salonu. Ovaj \u00abpovratak\u00bb religijske praske za koju se smatralo da je nadvladana privukao je znatnu pa\u017enju u sociologiji religije. On pokazuje da narodne religije, potisnute u Maovom razdoblju, nisu bile uni\u0161tene, ve\u0107 samo pritjerane u skrivenost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53b6edb e-con-full e-flex e-con e-child\" data-id=\"53b6edb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f78b5a2 elementor-widget elementor-widget-heading\" data-id=\"f78b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Konfucijansko-taoisti\u010dka ugra\u0111enost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3dcc2 elementor-widget elementor-widget-text-editor\" data-id=\"8e3dcc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u0160tovanje Caishena ne mo\u017ee se strogo pripisati jednoj od tri glavne kineske religije. Ono je prete\u017eno narodnoreligijsko, ali sadr\u017ei i taoisti\u010dke i (u slu\u010daju Guan Yua) konfucijanske elemente.<\/p><p>Taoisti\u010dka <span class=\"iwg-fachbegriff\" data-tooltip=\"Utvr\u0111eni poredak bogoslu\u017eja jedne religijske zajednice.\" tabindex=\"0\">liturgija<\/span> mo\u017ee integrirati Caishena u svoju hijerarhiju bo\u017eanstava tretiraju\u0107i ga kao podre\u0111eno bo\u017eanstvo Nefritnog cara. Konfucijanska etika mo\u017ee uvrstiti Guan Yua kao uzor lojalne vrline u vlastiti katalog vrlina.<\/p><p>Ova vi\u0161estruka pripadnost tipi\u010dno je obilje\u017eje kineske religioznosti, u kojoj o\u0161tre granice izme\u0111u \u00abreligija\u00bb, kakve su uobi\u010dajene u zapadnoj povijesti religije, nisu adekvatan opisni instrument. Florian Reiter i Stephen Bokenkamp neovisno su ukazali na metodolo\u0161ku pote\u0161ko\u0107u opisivanja kineske narodne religije zapadnim religijskim pojmovima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8e4b57 e-con-full e-flex e-con e-child\" data-id=\"c8e4b57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ad17e elementor-widget elementor-widget-heading\" data-id=\"a4ad17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zhao Gongming u Fengshen Yanyiju<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d04cda4 elementor-widget elementor-widget-text-editor\" data-id=\"d04cda4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Roman \u00abFengshen Yanyi\u00bb (Roman o progla\u0161enju bogova, vjerojatno s kraja 16. stolje\u0107a, pripisan Xu Zhonglinu) glavni je knji\u017eevni izvor za Caishenovu figuru Zhao Gongminga.<\/p><p>U romanu je Zhao Gongming taoisti\u010dki mag koji se borio na strani dinastije Shang protiv dinastije Zhou u uzdizanju. Ja\u0161e na crnom tigru, nosi magi\u010dni \u0161tap i kontrolira \u00abDvadeset i \u010detiri zlatna zrna\u00bb koje koristi kao baca\u010dko oru\u017eje.<\/p><p>Nakon smrti u boju posthumno ga svemogu\u0107i <span class=\"iwg-fachbegriff\" data-tooltip=\"Beztijelno bi\u0107e kojemu se pridaje djelovanje u svijetu.\" tabindex=\"0\">duh<\/span> Jiang Ziya postavlja na \u00abDvor tamnih trupa\u00bb, odakle kao Caishen nadgleda zemaljske poslovne prilike.<\/p><p>\u0160tovanje Caishena u vezi sa Zhao Gongmingom ima dva aspekta: knji\u017eevno-romanski, koji ga prikazuje kao izgubljenog junaka, i narodnoreligijski, koji ga zaziva kao garanta bogatstva.<\/p><p>Liu Ts&#8217;un-yan (\u00abBuddhist and Taoist Influences on Chinese Novels\u00bb, Wiesbaden 1962) sveobuhvatno je analizirao religijsko-povijesni zna\u010daj Fengshen Yanyija kao sredstva popularnoreligijskog \u0161irenja taoisti\u010dkih bo\u017eanstava.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-574d10f e-con-full e-flex e-con e-child\" data-id=\"574d10f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ac9c9 elementor-widget elementor-widget-heading\" data-id=\"22ac9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wushen tradicija s Guan Yuom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0384f1a elementor-widget elementor-widget-text-editor\" data-id=\"0384f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Guan Yu (umro 220. godine nove ere), povijesni general kasnog razdoblja Han, \u0161tovan je kao za\u0161titni\u010dko bo\u017eanstvo od dinastije Tang, a u razdoblju Ming integriran je u Caishenov <span class=\"iwg-fachbegriff\" data-tooltip=\"Skup svih bogova jedne religije ili kulture.\" tabindex=\"0\">panteon<\/span> kao \u00abWushen Caishen\u00bb (Ratoborni bog bogatstva). Povezanost Guan Yua s kultom bogatstva paradoks je koji zahtijeva obja\u0161njenje s fenomenologije religije.<\/p><p>Narodnoreligijska tradicija izvodi je iz vi\u0161e korijena: iz Guan Yuove vjernosti kao uzora poslovne etike, iz njegove za\u0161titni\u010dke funkcije od plja\u010dka\u0161a i nepo\u0161tenih konkurenata, te iz \u010dinjenice da je knjigovodstveni zanat u razdoblju Ming imao strukturne dodirne to\u010dke s vojnim stanjem.<\/p><p>Prasenjit Duara (\u00abCulture, Power, and the State\u00bb, Stanford 1988) opisao je uzdizanje Guan Yua u dr\u017eavno poticani <span class=\"iwg-fachbegriff\" data-tooltip=\"Skup svih vjerskih obreda \u0161tovanja jednog bo\u017eanstva ili svete osobe.\" tabindex=\"0\">kult<\/span> kao klju\u010dan primjer u sociologiji religije kasnog carskog razdoblja. Danas je Guan Yu prisutan kao za\u0161titni\u010dka figura u mnogim isto\u010dnoazijskim poslovnim prostorima, od bankarskih poslovnica do restorana.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-578e726 e-con-full e-flex e-con e-child\" data-id=\"578e726\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-846803b elementor-widget elementor-widget-heading\" data-id=\"846803b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caishen pet putova i podjela na provincije<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b00571 elementor-widget elementor-widget-text-editor\" data-id=\"0b00571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Va\u017ena varijanta Caishenova kulta je \u0161tovanje \u00abCaishena pet putova\u00bb (Wulu Caishen). Ova konstelacija sastoji se od jednog sredi\u0161njeg Caishena i \u010detiri druga Caishena, od kojih je svaki pridru\u017een jednom svjetskom smjeru. Sredi\u0161nji Caishen je naj\u010de\u0161\u0107e Zhao Gongming, a \u010detiri boga svjetskih smjerova su Xiao Sheng (istok), Cao Bao (jug), Chen Jiugong (zapad) i Yao Shaosi (sjever).<\/p><p>Ova peterodijelna struktura konstruirana je analogno konfucijanskoj upravnoj podjeli carstva i taoisti\u010dkoj <span class=\"iwg-fachbegriff\" data-tooltip=\"Znanstveni nauk o Bogu i vjeri jedne religije.\" tabindex=\"0\">teologiji<\/span> pet planina. Ona odra\u017eava kinesku potrebu za prostornom simetrijom u religijskom podru\u010dju. Varijanta Wulu Caishen posebno je ra\u0161irena u ju\u017enokineskom narodnom vjerovanju i u jugoisto\u010dnoazijskim dijasporskim zajednicama. <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina koja slu\u017ei \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">Hramovi<\/span> hokijenskih zajednica u Penangu, Malaki i Singapuru njeguju je kao glavni oblik.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfe404 e-con-full e-flex e-con e-child\" data-id=\"9bfe404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81093e2 elementor-widget elementor-widget-heading\" data-id=\"81093e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Novogodi\u0161nja liturgija i primanje Caishena<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d06a15 elementor-widget elementor-widget-text-editor\" data-id=\"6d06a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00abDo\u010dekivanje Caishena\u00bb (jie Caishen) sredi\u0161nji je element kineske novogodi\u0161nje liturgije. Tradicionalno se odr\u017eava jutros petog dana nakon Nove godine, kada se trgovine ponovno otvaraju nakon tjedna slavlja. Obitelji i tvrtke pale tamjan, crvene svije\u0107e i izgovaraju molitvene formule upu\u0107ene Caishenu. Na nekim mjestima gradskim ulicama prolaze glumci u ulozi Caishena i dijele crvene omotnice ili talismane.<\/p><p>Ovaj javni oblik do\u010dekivanja Caishena do\u017eivio je u modernoj Kini iznimnu renesansu nakon tr\u017ei\u0161nih reformi kasnih 1970-ih. Adam Yuet Chau (\u00abMiraculous Response: Doing Popular Religion in Contemporary China\u00bb, Stanford 2006) etnografski je dokumentirao obnovu Caishenova kulta u Shaanxiju i Henanu.<\/p><p>Ta renesansa povezana je s gospodarsko-politi\u010dkim preokretom i pokazuje da su religijske strukture pod maoizmom nastavile postojati ispod povr\u0161ine, umjesto da su bile potpuno iskorijenjene.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b47362c e-con-full e-flex e-con e-child\" data-id=\"b47362c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c148bd6 elementor-widget elementor-widget-heading\" data-id=\"c148bd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caishen u poslovnoj etici ju\u017ene Kine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b17205 elementor-widget elementor-widget-text-editor\" data-id=\"1b17205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>U poslovnom svijetu ju\u017ene Kine, posebno me\u0111u Hokkien, Teochew i Hakka zajednicama, Caishen ima posebnu ulogu kozmi\u010dkog suvlasnika. U nekim se granama gospodarstva ugovori <span class=\"iwg-fachbegriff\" data-tooltip=\"Ono \u0161to pripada utvr\u0111enom religijskom obrednom slijedu.\" tabindex=\"0\">ritualno<\/span> sklapaju pred slikom Caishena, a godi\u0161nja <span class=\"iwg-fachbegriff\" data-tooltip=\"Sve\u010dana radnja koja se odvija po utvr\u0111enim pravilima.\" tabindex=\"0\">ceremonija<\/span> zaklju\u010divanja knjigovodstva (na Staru godinu ili 24. dana 12. mjeseca po mjese\u010devom kalendaru) povezuje se s prinosom \u017ertve Caishenu.<\/p><p>Ovo ritualno ukorjenjivanje poslovne etike u Caishenov <span class=\"iwg-fachbegriff\" data-tooltip=\"Ukupnost obrednih radnji po\u0161tovanja usmjerenih prema bo\u017eanstvu ili svetom bi\u0107u.\" tabindex=\"0\">kult<\/span> protuma\u010dili su G. William Skinner (\u00abMarketing and Social Structure in Rural China\u00bb, Tucson 1964) i Hill Gates (\u00abChina&#8217;s Motor: A Thousand Years of Petty Capitalism\u00bb, Ithaca 1996) kao jedan od klju\u010deva kineske gospodarske povijesti.<\/p><p>Ona daje kulturno opravdanje za eti\u010dku obvezu poslovnih partnera i smanjuje tro\u0161kove transakcija u gospodarstvu koje se povijesno malo mog\u043b\u043e osloniti na dr\u017eavno-pravno provo\u0111enje ugovora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ada73b9 e-con-full e-flex e-con e-child\" data-id=\"ada73b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9380677 elementor-widget elementor-widget-heading\" data-id=\"9380677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caishenovi hramovi kao turisti\u010dka i religijska pojava<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844850a elementor-widget elementor-widget-text-editor\" data-id=\"844850a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Caishenovi <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina namijenjena \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">hramovi<\/span> postoje u gotovo svakom kineskom gradu, \u010desto kao sporedni kultovi u ve\u0107im hramskim kompleksima, a ponekad i kao samostalna sveti\u0161ta.<\/p><p>Poznati Caishenovi <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina namijenjena \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">hramovi<\/span> uklju\u010duju Caishen Miao u Datongu (Shanxi), Caishen Dian u lamaisti\u010dkom <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina namijenjena \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">hramu<\/span> (Yonghegong) u Pekingu i nekoliko <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina namijenjena \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">hramova<\/span> u Taipeiju. U dijaspori su posebno istaknuti Caishenovi <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina namijenjena \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">hramovi<\/span> u Hong Kongu, Singapuru i Bangkoku.<\/p><p>Za vrijeme svetkovine Caishenova ro\u0111enja, petog dana prvog mjeseca po mjese\u010devom kalendaru, ovi <span class=\"iwg-fachbegriff\" data-tooltip=\"Gra\u0111evina namijenjena \u0161tovanju jednog ili vi\u0161e bo\u017eanstava.\" tabindex=\"0\">hramovi<\/span> zabilje\u017ee od deset tisu\u0107a do sto tisu\u0107a hodo\u010dasnika dnevno. Turisti\u010dka dimenzija u posljednja dva desetlje\u0107a djelomi\u010dno je nadja\u010dala religijsku, \u0161to je pokrenulo raspravu o autenti\u010dnosti i komercijalizaciji Caishenova kulta.<\/p><p>Tu raspravu dokumentirali su Mayfair Yang (\u00abChinese Religiosities\u00bb, Berkeley 2008) i David Palmer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3216ea e-con-full e-flex e-con e-child\" data-id=\"d3216ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-614454c elementor-widget elementor-widget-heading\" data-id=\"614454c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u010cesto postavljana pitanja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccea33 elementor-widget elementor-widget-text-editor\" data-id=\"6ccea33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tko je Caishen?<\/strong> Kineski bog bogatstva, gospodarskog blagostanja i uspje\u0161nog poslovanja. On nije jedinstvena osoba, ve\u0107 kompleks nekoliko personifikacija, me\u0111u kojima su Zhao Gongming, Bi Gan, Fan Li i Guan Yu.<\/p>\n<p><strong>Koja je razlika izme\u0111u Wenshen i Wushen Caishena?<\/strong> Civilni Caishen (Wenshen) zadu\u017een je za poticanje gospodarskog uspjeha, dok je vojni Caishen (Wushen) zadu\u017een za za\u0161titu od kra\u0111e, prijevare i kr\u0161enja ugovora. Bi Gan i Fan Li spadaju u civilnu kategoriju, a Zhao Gongming i Guan Yu u vojnu.<\/p>\n<p><strong>Kada se Caishen posebno slavi?<\/strong> Za kinesku Novu godinu. Petog dana prvog mjeseca po mjese\u010devom kalendaru slavi se \u00abdo\u010dekivanje Caishena\u00bb, kada se trgovine tradicionalno prvi put otvaraju nakon novogodi\u0161nje stanke.<\/p>\n<p><strong>Kako izgleda Caishen?<\/strong> U civilnom obliku prikazan je kao slu\u017ebenik u crvenoj odori s crnim slu\u017ebeni\u010dkim \u0161e\u0161irom i zlatnim yuanbaom u ruci. U vojnom obliku (Zhao Gongming, Guan Yu) prikazan je kao ratnik u oklopu s oru\u017ejem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3210,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_yoast_wpseo_focuskw":"Caishen","_yoast_wpseo_title":"Caishen \u2013 kineski bog bogatstva | iWell Guard","_yoast_wpseo_metadesc":"Caishen je kineski bog bogatstva i poslovnog uspjeha. Crveni tigar, zlatne poluge i novogodi\u0161nje sve\u010danosti. Mit, prikazi i kult.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_angie_page":false,"gefaehrdungsstufe":"1","wesen_kultur":"","wesen_klasse":"","footnotes":""},"categories":[],"class_list":["post-149839","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caishen \u2013 kineski bog bogatstva | iWell Guard<\/title>\n<meta name=\"description\" content=\"Caishen je kineski bog bogatstva i poslovnog uspjeha. Crveni tigar, zlatne poluge i novogodi\u0161nje sve\u010danosti. 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