{"id":23616,"date":"2026-07-15T09:45:31","date_gmt":"2026-07-15T09:45:31","guid":{"rendered":"https:\/\/iwell-guard.com\/ong-dia\/"},"modified":"2026-07-20T01:07:42","modified_gmt":"2026-07-20T01:07:42","slug":"ong-dia","status":"publish","type":"page","link":"https:\/\/iwell-guard.com\/en\/ong-dia\/","title":{"rendered":"Ong Dia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23616\" class=\"elementor elementor-23616 elementor-18960\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10fdade e-flex e-con-boxed e-con e-parent\" data-id=\"10fdade\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-herohlft0 e-flex e-con-boxed e-con e-child\" data-id=\"herohlft0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c3ceb64 e-con-full e-flex e-con e-child\" data-id=\"c3ceb64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96ae5e1 elementor-widget elementor-widget-heading\" data-id=\"96ae5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ong Dia, the smiling guardian of house and ground<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45238a elementor-widget elementor-widget-text-editor\" data-id=\"e45238a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ong Dia is a <span class=\"iwg-fachbegriff\" tabindex=\"0\" data-tooltip=\"Personified supreme power in the pantheon of a culture, venerated through cults and offerings.\">god<\/span> of Vietnamese tradition.<\/p>\n<p><strong>The smiling earth god who watches over house and plot.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-klsbdg01 e-con-full e-flex e-con e-parent\" data-id=\"klsbdg01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-klshtm01 elementor-widget elementor-widget-html\" data-id=\"klshtm01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"iwg-pill-row\"><span class=\"iwg-klasse-badge\" tabindex=\"0\" data-tooltip=\"God \/ goddess: personified supreme power in the pantheon of a culture, with clear areas of responsibility such as natural forces, fate, war, fertility. Venerated through cults, offerings and temple institutions.\">God<\/span><span class=\"iwg-kultur-badge\" tabindex=\"0\" data-tooltip=\"Vietnamese folk religion with house and hearth deities.\">Vietnam<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f74855 e-con-full e-flex e-con e-child\" data-id=\"3f74855\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c30362 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1c30362\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Es wurden keine \\u00dcberschriften auf dieser Seite gefunden.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1c30362\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1c30362\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1c30362\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-herorght0 e-con-full e-flex e-con e-child\" data-id=\"herorght0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-heroimg00 iwg-hero-image elementor-widget elementor-widget-image\" data-id=\"heroimg00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/07\/goetter_vietnamesisch_ong-dia-683x1024.webp\" class=\"attachment-large size-large wp-image-23617\" alt=\"Ong Dia, the earth god of Vietnam\" srcset=\"https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/07\/goetter_vietnamesisch_ong-dia-683x1024.webp 683w, https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/07\/goetter_vietnamesisch_ong-dia-200x300.webp 200w, https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/07\/goetter_vietnamesisch_ong-dia-768x1152.webp 768w, https:\/\/iwell-guard.com\/wp-content\/uploads\/2026\/07\/goetter_vietnamesisch_ong-dia.webp 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32917199 e-flex e-con-boxed e-con e-parent\" data-id=\"32917199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26e916cb e-flex e-con-boxed e-con e-child\" data-id=\"26e916cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-253a40d4 e-flex e-con-boxed e-con e-child\" data-id=\"253a40d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1200c304 elementor-widget elementor-widget-heading\" data-id=\"1200c304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ong Dia<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11758e7f elementor-widget elementor-widget-text-editor\" data-id=\"11758e7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ong Dia is the Vietnamese earth and house god, the protective lord of plot and house. As a stout, broadly smiling man with a palm-leaf fan, he preserves peace and protection and, together with the god of wealth Than Tai, brings prosperity and business fortune.<\/p>\n<p>His cult is shaped by the Chinese Tudigong earth god cult and interwoven with Taoism, Confucianism and ancestor worship. He is venerated at a floor-level altar near the entrance door, in Vietnam as well as in the diaspora.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-159dcf9a e-flex e-con-boxed e-con e-child\" data-id=\"159dcf9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48cee66f elementor-widget elementor-widget-heading\" data-id=\"48cee66f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">At a glance: Ong Dia<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f50d82c elementor-widget elementor-widget-text-editor\" data-id=\"3f50d82c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Type:<\/strong> earth and house god, protective lord of plot and house<br \/>Origin: Vietnamese folk religion with Sino-Vietnamese roots<br \/>Texts: Cadi\u00e8re, Toan \u00c1nh, research on the kitchen god complex<br \/>Period: lived folk religion into the present<br \/>Appearance: stout, smiling man with a palm-leaf fan<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18613602 e-flex e-con-boxed e-con e-parent\" data-id=\"18613602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262b8a9f elementor-widget elementor-widget-heading\" data-id=\"262b8a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context of tradition<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46dcb7d e-con-full e-flex e-con e-child\" data-id=\"46dcb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61d3ab3 e-flex e-con-boxed e-con e-child\" data-id=\"61d3ab3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-117c166 elementor-widget elementor-widget-heading\" data-id=\"117c166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Period of the Texts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73997a0 elementor-widget elementor-widget-text-editor\" data-id=\"73997a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The cult belongs to Vietnamese folk religion; it is shaped by the Chinese Tudigong earth god cult and interwoven with Taoism, Confucianism and ancestor worship.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d47b156 e-flex e-con-boxed e-con e-child\" data-id=\"d47b156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff38c2b elementor-widget elementor-widget-heading\" data-id=\"ff38c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Area of Diffusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e49fcc elementor-widget elementor-widget-text-editor\" data-id=\"4e49fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vietnam and the Vietnamese diaspora: floor altars for Ong Dia are found in shops, restaurants and households.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db03c39 e-con-full e-flex e-con e-child\" data-id=\"db03c39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-229a87b e-flex e-con-boxed e-con e-child\" data-id=\"229a87b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f471fc elementor-widget elementor-widget-heading\" data-id=\"1f471fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b1201 elementor-widget elementor-widget-text-editor\" data-id=\"36b1201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Well documented: the classic studies by L\u00e9opold Cadi\u00e8re and Toan \u00c1nh, as well as more recent research on the Vietnamese kitchen god complex.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ae0637c e-flex e-con-boxed e-con e-parent\" data-id=\"3ae0637c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d07739 elementor-widget elementor-widget-heading\" data-id=\"31d07739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Name and variants<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7642947 e-con-full e-flex e-con e-child\" data-id=\"b7642947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a086266 elementor-widget elementor-widget-text-editor\" data-id=\"a086266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vietnamese:<\/strong> The name combines <em>ong<\/em>, lord or grandfather, with <em>Dia<\/em>, Sino-Vietnamese for earth. Related terms are Tho Dia, earth god, and Tho Cong, earth lord, which largely refer to the same local deity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-709a44a8 e-flex e-con-boxed e-con e-parent\" data-id=\"709a44a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f585873 elementor-widget elementor-widget-heading\" data-id=\"2f585873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Appearance<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70621c12 e-con-full e-flex e-con e-child\" data-id=\"70621c12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4296eb49 elementor-widget elementor-widget-text-editor\" data-id=\"4296eb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Appearance<\/strong><\/p>\n<p>Ong Dia is typically depicted as a fat, bare-bellied man with a broad smile, often holding a palm-leaf fan. He is clearly distinct from the wealth god Than Tai, who appears clothed, white-bearded, and carrying gold bars.<\/p>\n<p><strong>Effect<\/strong><\/p>\n<p>Ong Dia is an earth god and protective lord of land and house: he preserves peace and protection, and together with Than Tai brings prosperity and business fortune.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44e71476 e-flex e-con-boxed e-con e-parent\" data-id=\"44e71476\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1fc3f0 elementor-widget elementor-widget-heading\" data-id=\"3c1fc3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Profile: Ong Dia<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84f33b8e e-con-full e-flex e-con e-child\" data-id=\"84f33b8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-hqkdc67p elementor-widget elementor-widget-text-editor\" data-id=\"hqkdc67p\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The key aspects of the earth god at a glance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-pemmx7c5 e-con-full e-flex e-con e-child\" data-id=\"pemmx7c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-pemmx7c1 e-con-full e-flex e-con e-child\" data-id=\"pemmx7c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-qh9oavvu iwg-steckbrief-card e-flex e-con-boxed e-con e-child\" data-id=\"qh9oavvu\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-awzx8k2k elementor-widget elementor-widget-heading\" data-id=\"awzx8k2k\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cultural Context<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-x6rowhv0 elementor-widget elementor-widget-text-editor\" data-id=\"x6rowhv0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sino-Vietnamese syncretism: emerged from the Chinese Tudigong cult and interwoven with Taoism, Confucianism and ancestor worship.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e3o4kxs iwg-steckbrief-card e-flex e-con-boxed e-con e-child\" data-id=\"8e3o4kxs\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08rkdgov elementor-widget elementor-widget-heading\" data-id=\"08rkdgov\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Responsible for<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-uwjelx8s elementor-widget elementor-widget-text-editor\" data-id=\"uwjelx8s\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Land and house: Ong Dia preserves peace and protection and brings prosperity and business fortune, especially in shops and restaurants.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-jm2n74ec iwg-steckbrief-card e-flex e-con-boxed e-con e-child\" data-id=\"jm2n74ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8vufse4c elementor-widget elementor-widget-heading\" data-id=\"8vufse4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Depiction<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mwb9u015 elementor-widget elementor-widget-text-editor\" data-id=\"mwb9u015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A fat, bare-bellied man with a broad smile and a palm-leaf fan; not to be confused with the clothed, white-bearded Than Tai carrying gold bars.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-pemmx7c2 e-con-full e-flex e-con e-child\" data-id=\"pemmx7c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-37ss2yr6 iwg-steckbrief-card e-flex e-con-boxed e-con e-child\" data-id=\"37ss2yr6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3v0wp3wx elementor-widget elementor-widget-heading\" data-id=\"3v0wp3wx\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sphere of Influence<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-w3247g2m elementor-widget elementor-widget-text-editor\" data-id=\"w3247g2m\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Protective lord of the land and bringer of prosperity, very often venerated together with the wealth god Than Tai at a double altar.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0qpjal9w iwg-steckbrief-card e-flex e-con-boxed e-con e-child\" data-id=\"0qpjal9w\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ndoih0o elementor-widget elementor-widget-heading\" data-id=\"6ndoih0o\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cult<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6684tyh9 elementor-widget elementor-widget-text-editor\" data-id=\"6684tyh9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A low altar near the entrance door; daily offerings are incense, water, fruit, tea and occasionally cigarettes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3lfi7x32 iwg-steckbrief-card e-flex e-con-boxed e-con e-child\" data-id=\"3lfi7x32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0kg99ga1 elementor-widget elementor-widget-heading\" data-id=\"0kg99ga1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Related beings<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-n0fum6kp elementor-widget elementor-widget-text-editor\" data-id=\"n0fum6kp\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Chinese Tudigong as origin, the Thai Phra Phum with his spirit house, the Roman genius loci, and the kitchen god complex Tao Quan.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7533bc7a e-flex e-con-boxed e-con e-parent\" data-id=\"7533bc7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2447d18d elementor-widget elementor-widget-heading\" data-id=\"2447d18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sino-Vietnamese roots of a household god<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5d0260c e-con-full e-flex e-con e-child\" data-id=\"d5d0260c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-341be2ac elementor-widget elementor-widget-text-editor\" data-id=\"341be2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The name Ong Dia combines <em>ong<\/em>, lord or grandfather, with <em>Dia<\/em>, Sino-Vietnamese for earth; related terms are Tho Dia, earth god, and Tho Cong, earth lord, which largely refer to the same local deity.<\/p>\n<p>The cult is shaped by the Chinese Tudigong earth-god cult and interwoven with Taoism, Confucianism and ancestor worship; its roots are Sino-Vietnamese, not purely Vietnamese. This entanglement also explains the conceptual blurriness: Tho Cong, Tho Dia and the kitchen god complex overlap and are defined differently depending on the region.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a584676 e-flex e-con-boxed e-con e-parent\" data-id=\"5a584676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0757bf elementor-widget elementor-widget-heading\" data-id=\"6d0757bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ground altar, lion dance and diaspora<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60563f68 e-con-full e-flex e-con e-child\" data-id=\"60563f68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a93fdd6 elementor-widget elementor-widget-text-editor\" data-id=\"5a93fdd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ground altars for Ong Dia are found in Vietnamese shops, restaurants and households, both in Vietnam and in the diaspora. The masked fat, smiling man with a fan who leads the lion in the lion dance is the same Ong Dia, his most popular manifestation.<\/p>\n<p>In religious studies terms, Ong Dia is a benevolent earth and household god. Three clarifications: the cult is a syncretism of indigenous animism and Chinese folk religion, not purely Vietnamese. The terms Tho Cong, Tho Dia and the kitchen god complex overlap and are defined differently depending on the region. And the exact placement of Tho Cong within the kitchen god trio is not resolved uniformly in the literature.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cp9a031aa e-flex e-con-boxed e-con e-parent\" data-id=\"cp9a031aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cp9193514 elementor-widget elementor-widget-heading\" data-id=\"cp9193514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The altar on the ground and its offerings<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cp02ca0ee e-con-full e-flex e-con e-child\" data-id=\"cp02ca0ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cp444e0f1 elementor-widget elementor-widget-text-editor\" data-id=\"cp444e0f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ong Dia is venerated at a low altar near the entrance door, not high up like the ancestor altar, very often together with Than Tai, especially in shops and restaurants. Daily offerings are incense, water, fruit, tea and occasionally cigarettes. The 10th day of the first lunar month, Via Than Tai, is the great day of the double altar, when many people buy gold.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cp11de5b2 e-flex e-con-boxed e-con e-parent\" data-id=\"cp11de5b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cp8d35271 elementor-widget elementor-widget-heading\" data-id=\"cp8d35271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Earth gods from China to Rome<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cp02f26b8 e-con-full e-flex e-con e-child\" data-id=\"cp02f26b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cp58c4390 elementor-widget elementor-widget-text-editor\" data-id=\"cp58c4390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Related figures are the Chinese Tudigong, from whom the cult originated, the Thai Phra Phum with his spirit house <a href=\"https:\/\/iwell-guard.com\/en\/san-phra-phum\/\">San Phra Phum<\/a>, and the Roman genius loci. Within Vietnam, Ong Dia stands alongside the kitchen god complex Tao Quan, with which his name Tho Cong partly overlaps; the kitchen god motif is covered on the page about the Chinese <a href=\"https:\/\/iwell-guard.com\/en\/kitchen-god-zao-jun-household-deity-of-the-hearth-in-china\/\">Zao Jun<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cp406577c e-flex e-con-boxed e-con e-parent\" data-id=\"cp406577c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cpdd9c543 elementor-widget elementor-widget-heading\" data-id=\"cpdd9c543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions about Ong Dia<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cp9e731bb e-con-full e-flex e-con e-child\" data-id=\"cp9e731bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cpa7c898c elementor-widget elementor-widget-text-editor\" data-id=\"cpa7c898c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is Ong Dia?<\/strong><\/p>\n<p>The Vietnamese earth and household god, protective lord of land and house. Together with the wealth god Than Tai, he brings prosperity and business fortune.<\/p>\n<p><strong>Where does his altar stand?<\/strong><\/p>\n<p>At a low altar near the entrance door, not high up like the ancestor altar, often together with Than Tai.<\/p>\n<p><strong>Why does he lead the lion dance?<\/strong><\/p>\n<p>The masked, smiling man with a fan in the lion dance is Ong Dia, his most popular manifestation in living culture.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36dd7469 e-flex e-con-boxed e-con e-parent\" data-id=\"36dd7469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13760ab4 elementor-widget elementor-widget-heading\" data-id=\"13760ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further links<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c87796 e-con-full e-flex e-con e-child\" data-id=\"28c87796\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6538df elementor-widget elementor-widget-text-editor\" data-id=\"5d6538df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recommended internal links:<\/p>\n<ul>\n<li><a href=\"https:\/\/iwell-guard.com\/en\/san-phra-phum\/\">San Phra Phum<\/a> \u2013 the Thai spirit house<\/li>\n<li><a href=\"https:\/\/iwell-guard.com\/en\/nang-kwak\/\">Nang Kwak<\/a> \u2013 Thailand&#8217;s beckoning bringer of fortune<\/li>\n<li><a href=\"https:\/\/iwell-guard.com\/en\/kitchen-god-zao-jun-household-deity-of-the-hearth-in-china\/\">Zao Jun<\/a> \u2013 the kitchen god of the Chinese cultural sphere<\/li>\n<li><a href=\"https:\/\/iwell-guard.com\/en\/censing-and-purification\/\">Incense burning<\/a>, <a href=\"https:\/\/iwell-guard.com\/en\/amulet\/\">amulet<\/a>, <a href=\"https:\/\/iwell-guard.com\/en\/salt-as-protection\/\">salt<\/a> \u2013 traditional protective means<\/li>\n<li><a href=\"https:\/\/iwell-guard.com\/en\/protection-compass\/\">Protection Compass<\/a> \u2013 protective means at a glance<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-grl4kl40 e-flex e-con-boxed e-con e-parent\" data-id=\"grl4kl40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bzsbfrmh elementor-widget elementor-widget-heading\" data-id=\"bzsbfrmh\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Literature (selection)<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c13224a e-con-full e-flex e-con e-child\" data-id=\"2c13224a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0eymh9ub elementor-widget elementor-widget-text-editor\" data-id=\"0eymh9ub\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<footer class=\"iwg-literatur\" data-nosnippet=\"true\">A selection of key sources and studies:\r\n<ul>\r\n \t<li><span data-nosnippet=\"\">Cadi\u00e8re, L\u00e9opold: <em>Croyances et pratiques religieuses des Vi\u00eatnamiens<\/em>. Hanoi 1944.<\/span><\/li>\r\n \t<li><span data-nosnippet=\"\">Toan \u00c1nh: <em>N\u1ebfp c\u0169 \u2013 T\u00edn ng\u01b0\u1ee1ng Vi\u1ec7t Nam<\/em>. Ho Chi Minh City.<\/span><\/li>\r\n \t<li><span data-nosnippet=\"\">McAllister, Sean \/ Luckman, Nick: <em>The Kitchen God Returns to Heaven<\/em>. In: Journal of Vietnamese Studies 10, 2015.<\/span><\/li>\r\n<\/ul>\r\n<\/footer><br><p class=\"iwg-bib-more\"><span data-nosnippet=\"\">Further standard works in the <a href=\"https:\/\/iwell-guard.com\/en\/literature\/\">bibliography<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-iwgkw2-add-hulijing e-flex e-con-boxed e-con e-parent\" data-id=\"iwgkw2-add-hulijing\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-iwgkw2-add-hulijing-t elementor-widget elementor-widget-text-editor\" data-id=\"iwgkw2-add-hulijing-t\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As both Vietnamese earth god and household god, Ong Dia shows how closely protection and prosperity sit together in Vietnamese daily life: down on the ground, near the door, with a broad smile.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ong Dia, the smiling guardian of house and ground Ong Dia is a god of Vietnamese tradition. The smiling earth god who watches over house and plot. GodVietnam Table of Contents Ong Dia Ong Dia is the Vietnamese earth and house god, the protective lord of plot and house. As a stout, broadly smiling man [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23617,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_yoast_wpseo_focuskw":"ong dia","_yoast_wpseo_title":"Ong Dia \u2013 the earth god of Vietnam","_yoast_wpseo_metadesc":"Ong Dia, the smiling earth and house god of Vietnam. Origin, the floor altar and the religious studies classification.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_angie_page":false,"gefaehrdungsstufe":"","wesen_kultur":"","wesen_klasse":"","footnotes":""},"categories":[79,86,419],"class_list":["post-23616","page","type-page","status-publish","has-post-thumbnail","hentry","category-cultures","category-gods","category-vietnamese"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ong Dia \u2013 the earth god of Vietnam<\/title>\n<meta name=\"description\" content=\"Ong Dia, the smiling earth and house god of Vietnam. 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